Recently Gallup did a study and found that more and more people are using credit and debit cards due to online shopping and convenience.
Infact, only 21 percent of the respondents said they use cash compared to 39 percent 5 years ago.
It seems that the biggest shift for this is millennials using more and more the plastic in their pocket.
Why is this killing your bottom line you ask? “I already planned for it in my calculations”. The problem is that you know what you are supposed to be charged based on the contract that you have with your processor. What you are actually getting is completely different.